About Sonic Direct

A brief introduction…

Welcome to the home of Sonic Direct! We’re in the business of selling top-brand home appliances and televisions at massively discounted prices, both online and via our huge 30,000 sq ft megastore showroom in Bradford, West Yorkshire.

Over the last few decades we’ve firmly established ourselves as one of the UK’s largest independent electrical retailers, serving hundreds of thousands of happy customers up and down the country, many of whom remain loyal to this day.

So, whether you want the convenience of ordering online with next-day delivery or you’d prefer to view the product in-store and take it away today, we have you covered.

Why are our prices this low...

We're glad you asked! There's no catch, no compromise. As a proud member of the Euronics buying group, we have huge buying and negotiating power which translates to cheaper pricing for you, our loyal customers.

Furthermore, our highly experienced team of buyers work closely with all major brands and suppliers to secure the most current, sought-after products at the right price. In summary, when you shop with Sonic Direct, you’re getting the same premium quality goods, for less!

Our biggest asset is our team…

Our experienced, loyal team is comprised of individuals that share our core values, ambition and unnerving pursuit of excellence. So, whether you’re communicating with us over the telephone, via email, in-store or with one of our delivery professionals, you can rightfully expect honest, professional, knowledgeable and friendly interactions every step of the way.

You’ll also be pleased to know that there’s no ‘hard sell’ here at Sonic Direct, just well-informed, impartial product advice - should you need it! Regular manufacturer training sessions ensures our team are always at the forefront of the latest technological advances so we can confidently match our products to your specific needs.

5-star customer experience (but don’t take our word for it)…

We’ve got the products, we’ve got the prices, but how do we fare when it really matters? Well, according to our customers, who have scored us 'Excellent' on Trustpilot - with one of the industry’s highest scores of 4.8/5 - we do a pretty good job!

Our primary goal is to ensure that, from your first interaction to your last, we leave a positive, lasting impression by offering 1st class customer service and shopping experience and that’s why many of our customers come back to us time and time again, year after year.

Need more reasons to shop with us? What about…

There’s plenty more reasons than we could possibly fit here, but we’ve highlighted a few of the best ones below:

Company Details

Sonic Direct is a trading name of Sonic Megastore Ltd. (Registered in England & Wales, Company No. 06805107). VAT No: 944 8757 70

Sonic Megastore Ltd, Ingleby Road, Bradford, West Yorkshire, BD8 9AN.

Opening Times (Sonic Megastore):
Monday to Friday: 9.00am to 6.00pm
Saturday: 9.00am to 6.00pm
Sunday: 10.30am to 4.30pm

Opening Times (Sonic Sales Line):
Monday to Friday: 9.00am to 6.00pm
Saturday: 9.00am to 6.00pm
Sunday: 10.30am to 4.30pm