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Design Innovation

All of our design and product development is based on the philosophy of Thoughtful Design. This is a holistic approach, rooted in the Scandinavian design tradition, where the aim is to develop and apply consumer insights into all aspects of the brand experience. It covers functionality, usability, touch & feel, visual appearance and the overall user experience throughout all aspects in the life of a product, from the moment a consumer starts to develop an interest, through to purchase, installation, usage and eventually disposal.

Design has to generate emotion and desire in the user, but it must also ensure that the rational/functional aspects of the user experience live up to the user’s emotional and functional expectations.

 

Air Care

Breathe cleaner air with the Oxygen Collection. The silent air purifiers capture 99.97% of particles with the multiple stage filtration system, giving you and your family healthier breathing air. The cleaners come in 3 different sizes and capacities to suit from a baby room or entire apartment.

 

Laundry

Putting choice at your fingertips with the Time Manager you pick the wash time instead of the machine. This gives you more flexibility if you need something washed in a hurry.

Cook and entertain with confidence

Our award winning Electrolux Inspiro Oven is the perfect ingredient for anyone who wants to cook entertain with confidence. Auto cooking uses the best temperature, time and cooking functions to ensure your dish is cooked to perfection.

Dishwashers & Semi-Integrated Dishwashers

Good looking models that think for themselves, our latest dishwashers will wash everything from pots and pans to fine glassware perfectly, efficiently and unobtrusively. They will save you time, energy and money and will dry the dishes too.