Browse Smeg

Aesthetic Lines

Smeg offer a wide selection of aesthetic styles to suit your interior design preferences and individual taste, ranging from appliances designed to complement contemporary living, through to bold statement pieces. The broad range perfectly combines technology and style to help you customise your living space - the way you want. The entire Smeg range offers distinctive aesthetics and a unique eye for detail thanks to the company's internal design studio, who collaborate with some of the world's most renowned architects and designers such as Guido Canali, Mario Bellini, the Piano Design workshop, Marc Newson and Giancarlo Candeago.

Smeg philosophy

Smeg was established in 1948 as an enamelling plant, working with metals; the acronym of Smeg (Smalterie Metallurgiche Emiliane Guastalla) serves as a memory of the initial activity carried out by the Company. Smeg philosophy Distinctive domestic appliances developed in collaboration with leading architects of the world. Products that express “Made in Italy” style by perfectly combining design, performance, and attention to detail.

History

SMEG was founded by Vittorio Bertazzoni from Guastalla, a town near Reggio Emilia in northern Italy, and is today one of the world's leading home appliance manufacturers. The Bertazzoni family's entrepreneurial history began way back in the 19th century. Starting out as blacksmiths, the Bertazzonis soon branched out into metal enamelling. The very first Bertazzoni cookers were put on show at the World Expo held in Milan in 1906. In 1948, in an era of economic growth and rapid urbanisation, Smeg was established as an enamelling plant working with metals. Today, the acronym of Smeg (Smalterie Metallurgiche Emiliane Guastalla) continues to serve as a memory of the initial activity carried out by the company. In an era of radical change in social structures, families, lifestyles and living patterns, Smeg were inspired to develop products designed to meet new technological demands and revolutionise home living. Domestic appliances quickly became seen as status symbols to be proud of, permantently changing lifestyle habits and making housework easier and less time consuming.

Technology With Style

Each Smeg appliance is created with strong attention to product detail, design and materials used. Smeg appliances take centre stage in the heart of the home, offering that true statement of expression and individuality. Smeg's internal design studio, which carries out painstaking research into aesthetics and style, has the support of internationally renowned architects such as Guido Canali, Mario Bellini, the Piano Design studio, Marc Newson and Giancarlo Candeago. Knowing how to combine technology with style is the key for Smeg in creating products which become truly iconic.

Italian Style

Know-how, creativity and style: these are the qualities that spring from Smeg's Italian identity and characterise the company's commitment to bringing everyday objects to life. Of course, aesthetic reasons aside, Smeg's identity is an expression of its actual Italian origins and the fact that the company is passionate about what it does. Smeg aims to identify and reflect the defining characteristics of Italian design, such as inventive elegance, originality and product quality.